ServiceTitan

Liquidity Case Study | Published: Sep 2025

IPO, Dec 2024

Liquidity Event

13.7 Months

Time to liquidity

59.75%

Net IRR*

1.87x

Net MOIC**
Figures represent the median Equitybee investor

About ServiceTitan IPO

ServiceTitan is a U.S.-based cloud‑software company powering the trades, from HVAC and plumbing to electrical and beyond, by delivering an integrated platform for scheduling, dispatch, payments, and customer engagement. On December 11, 2024, ServiceTitan priced its initial public offering at $71 per share. When trading began the next day, the stock surged - closing at $101 per share, a strong ~42 % increase, resulting in an initial valuation of approximately $8.9 billion and marking one of the most impressive SaaS IPO debuts of the year.

ServiceTitan investment with Equitybee

From May 2020 to Oct 2024, Equitybee facilitated the funding of stock option packages for seven ServiceTitan employees. Less than 2 months after the last employee was funded, ServiceTitan successfully went public via IPO, delivering positive returns to all investors.

How did returns through Equitybee perform compared to leading VCs?

Equitybee investors achieved impressive returns that outperformed leading venture firms who participated in ServiceTitan’s funding rounds. ServiceTitan raised their Series A3 in 2015 - five years before the first ServiceTitan offer was funded on the Equitybee platform. Notable top VCs in ServiceTitan’s various funding rounds include Sequoia Capital, Bessemer Venture Partners, and Battery Ventures

Broad Access
By funding startup employees’ stock options, Equitybee opens the door for investors to participate in virtually any pre-IPO company. As of July 2025, investors on the platform have funded employee stock options in over 840 startups, spanning sectors from SaaS and fintech to AI and consumer technology.
Discounted Entry Price
By funding employee stock options, Equitybee investors accessed ServiceTitan at significantly earlier and lower valuations than traditional late-stage investors. In 2020, the first ServiceTitan offers on Equitybee were priced at $8.40 per share, compared to $33.80 per share in the company’s Series E fundraising that same year. By 2024, just months before the IPO, Equitybee offer entry price was still only $41.20 per share - representing discounts of 51% to 78% versus the prices paid by cap-table investors in Series F, G, and H, completed years before the IPO.

Fundraising round information sourced via Pitchbook, Inc.

Earlier Valuations, Faster Liquidity

Entry Price
Months to Liquidity
Net IRR

Equitybee Investors*

$40.96
13.7
59.75%
Series H Investors
$84.57
31.0
13.31%
Series G Investors
$118.96
48.0
-0.14%
Series F Investors
$107.32
51.3
2.26%
Series E Investors
$33.80
62.0
27.07%
Series D Investors
$26.29
80.0
25.12%
Series C Investors
$14.55
87.2
33.25%
Series B Investors
$6.06
100.3
42.57%
Series A3 Investors
$2.11
121.6
48.83%
* Equitybee figures represent the median Equitybee investor
Fundraising round information sourced via Pitchbook, Inc.

Investment Entry Prices vs. Net IRR

The chart below compares the net internal rate of return (IRR) achieved by Equitybee platform investors with the estimated outcomes of investors who participated in ServiceTitan’s Series A3 through Series H funding rounds. Our estimates for venture round investors are based on: (1) the preferred share prices paid in each round (as outlined in the Timeline of Events), (2) ServiceTitan’s closing share price on the day the IPO lockup period expired, and (3) a 1:1 conversion from preferred to common shares at IPO.

Notably, the median net IRR for ServiceTitan offers on the Equitybee platform was 59.75%, outperforming investors in the company’s funding rounds since Series A3 - whose estimated IRRs ranged from 48.83% in Series A3 to -0.14% in Series G, with several rounds delivering the following IRR returns 42.47%, 33.25%, 25.12%, 27.07%, and 13.31%.

Investments Breakdown

The table below showcases the returns yielded by all ServiceTitan offers via Equitybee after ServiceTitan’s IPO lockup period expired.

Offer #Avg Net MOICAvg Net IRRAvg months to LiquidityFunded DateOffer PriceInterestShare Incentive %Distribution DateSettlement Price
Offer #13.9230.30%62.7705/28/2020$8.40834.00%25%07/23/2025$102.8426
Offer #22.3835.85%34.3710/11/2022$27.58233.00%40%08/01/2025$102.8426
Offer #31.9075.49%13.9805/21/2024$41.20594.00%30%07/23/2025$102.8426
Offer #42.0185.21%13.7306/07/2024$41.20594.00%45%07/23/2025$102.8426
Offer #51.6160.97%8.3911/22/2024$40.96054.00%27%07/23/2025$102.8426

*Multiple on Invested Capital, net of fees, calculated as the avg MOIC between all investors participated in each offer.
**Internal Rate of Return, net of fees calculated as the avg IRR between all investors participated in each offer.
***Avg months to Liquidity, calculated as the avg time between invested date to the distribution date between all investors participating in each offer.
****Equitybee Offer price includes the employee’s weighted average exercise price plus the employee’s estimated tax obligation and potential additional funding 

Past performance is not indicative of future results. 59.75% IRR represents the median IRR experienced by investors who utilized Equitybee to fund employee stock options in ServiceTitan. Net IRR is shown net of all applicable fees. IRR figures are calculated for each offer on the Equitybee platform from the date the investor's funds were transferred to the employee (funded date) through the distribution date of proceeds. If the distribution date was less than one year after the funded date, the IRR represents an unannualized return. For distributions one year or more after the funded date, IRR is annualized.

ServiceTitan public share prices sourced through Yahoo! Finance. Equitybee is not affiliated or associated with, or endorsed by, any of the companies mentioned herein. Equitybee executes private financing contracts (PFCs), private placements which are speculative, illiquid, contain substantial risk and may result in the complete loss of capital to the investor. These risks may be greater during extreme market conditions. PFCs do not grant or transfer ownership of startup company stock. When a liquidity event occurs at a price per share less than the investment price per share, Investors will first receive all available funds to recoup the original investment amount. The employee will not receive any proceeds in this event. A private offering of interests will only be made pursuant to a confidential private placement memorandum, an operating agreement, and other subscription documents (“Other Documents”), which will only be furnished to qualified investors on a confidential basis at their request for their consideration in connection with such offering. For accredited investors only. Securities offered through EquityBee Securities, LLC, member FINRA.

From Investment to Liquidity

Timeline Of Events

May 2020
ServiceTitan Completes Series E
May 2020
Offer #1 Funded
March 2021
ServiceTitan Completes Series F
Jun 2021
ServiceTitan Completes Series G
Oct 2022
Offer #2 Funded
Nov 2022
ServiceTitan Completes Series H
May 2024
Offer #3 Funded
Jun 2024
Offer #4 Funded
Nov 2024
Offer #5 Funded
Dec 2024
ServiceTitan Initial Public Offering (IPO)
Jul 2025
Distribution to investors started
Preferred Share Price |
$33.80
Funding Amount |
$73.82M
Post Money Valuation |
$2.25B
Lead investor |
Index Ventures
The first ServiceTitan employee offer was funded through Equitybee.
Offer Price |
$8.40
Discount vs. Series E Preferred |
75.1%
Preferred Share Price  |
$107.32
Funding Amount |
$500.00M
Post Money Valuation |
$8.30B
Lead investor |
Sequoia Capital
Preferred Share Price  |
$118.96
Funding Amount |
$200.00M
Post Money Valuation |
$9.50B
Lead investor |
Thoma Bravo
Offer Price |
$27.58
Discount vs. Series G Preferred |
76.8%
Preferred Share Price  |
$84.57
Funding Amount |
$365.00M
Post Money Valuation |
$7.60B
Lead investor |
N/A
Offer Price |
$41.20
Discount vs. Series H Preferred |
51.28%
Offer Price |
$41.20
Discount vs. Series H Preferred |
51.28%
Offer Price |
$51.51
Discount vs. Series H Preferred |
39.09%
IPO Date |
December 11, 2024
IPO Price |
$71
Closing Price |
$101
Closing Market Cap |
$8.9B
Distribution
On June 10, 2025, the six-month lockup period following ServiceTitan IPO ended, triggering settling investments made into ServiceTitan employee offers via Equitybee.

Fundraising round information sourced via Pitchbook, Inc.

From Investment to Liquidity

Timeline Of Events

May 2020
ServiceTitan Completes Series E
Preferred Share Price |
$33.80
Funding Amount |
$73.82M
Post Money Valuation |
$2.25B
Lead investor |
Index Ventures
May 2020
Offer #1 Funded
The first ServiceTitan employee offer was funded through Equitybee.
Offer Price |
$8.40
Discount vs. Series E Preferred |
75.1%
March 2021
ServiceTitan Completes Series F
Preferred Share Price  |
$107.32
Funding Amount |
$500.00M
Post Money Valuation |
$8.30B
Lead investor |
Sequoia Capital
Jun 2021
ServiceTitan Completes Series G
Preferred Share Price  |
$118.96
Funding Amount |
$200.00M
Post Money Valuation |
$9.50B
Lead investor |
Thoma Bravo
Oct 2022
Offer #2 Funded
Offer Price |
$27.58
Discount vs. Series G Preferred |
76.8%
Nov 2022
ServiceTitan Completes Series H
Preferred Share Price  |
$84.57
Funding Amount |
$365.00M
Post Money Valuation |
$7.60B
Lead investor |
N/A
May 2024
Offer #3 Funded
Offer Price |
$41.20
Discount vs. Series H Preferred |
51.28%
Jun 2024
Offer #4 Funded
Offer Price |
$41.20
Discount vs. Series H Preferred |
51.28%
Nov 2024
Offer #5 Funded
Offer Price |
$51.51
Discount vs. Series H Preferred |
39.09%
Dec 2024
ServiceTitan Initial Public Offering (IPO)
IPO Date |
December 11, 2024
IPO Price |
$71
Closing Price |
$101
Closing Market Cap |
$8.9B
Jul 2025
Distribution to investors started
Distribution
On June 10, 2025, the six-month lockup period following ServiceTitan IPO ended, triggering settling investments made into ServiceTitan employee offers via Equitybee.

Fundraising round information sourced via Pitchbook, Inc.

Equitybee Investors Returns

IPO, Dec 2024

Liquidity Event

13.7 Months

Time to Liquidity

59.75%

Net IRR*

1.87x

Net MOIC**
Figures represent the median Equitybee investor

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840+
Startups
Equitybee investors have funded employee stock options in.
252
Liquidity events
252 unique liquidity events from 183 different companies.
$235M+
Total Volume
Equitybee facilitated over $235 million in total transaction volume.
3,850+
Customers
Over 3,850 startup employees and investors world wide.
26.6
Avg # of months to liquidity
For investments that reached liquidity, the average time to return was 26.6 months.
73%
Median discount
Compared to the last known preferred share price paid by investors on the cap table.

Past performance is not indicative of future results. Private placements are speculative, illiquid, contain substantial risk and may result in the complete loss of capital to the investor. Consult your tax accountant as there may be tax considerations on profit amounts. Results may vary with each use and over time. Investor proceeds may be settled in cash or shares. Data calculated based on the Israel market reflects offers from June 2018 through July 2025; the US market reflects offers from March 2020 through July 2025.