According to Crunchbase data, Reddit has raised a total of $1.3 billion in funding over nine funding rounds; the company’s latest funding was a $410 million Series F round raised in August 2021. As reported by Bloomberg in January 2022, this latest funding brought Reddit’s valuation to $10 billion. Reddit has acquired seven companies, the most recent of which was Oterlu in October 2022, as per Crunchbase.
As The Business Research Company reported in February 2022, the global social media market size was $159.68 billion in 2021 and is expected to reach $833.50 billion in 2026, growing at a CAGR of 39% during the forecast period of 2021 to 2026. The key contributors to the market’s growth include recovery from the COVID-19 pandemic and the increase in the use of smartphones and the internet, as reported by the source. According to the source, the sale of e-commerce goods on social media to drive revenue is further driving the market’s growth.
According to the company website, Reddit’s flagship product is an online platform that allows users to build a community around a shared topic of interest, in which they can start a conversation, share images and links, or ask for advice. Reddit’s platform has over 50 million daily unique visitors and over 100 thousand active communities as of January 2022, as further detailed on the company website. Adweek reported in May 2022 that the company was working on Reddit X, which would introduce new features such as audio, blockchain, and chat.
Based on Owler, Reddit’s top three competitors are Quora, Medium, and Tumblr.
Headquartered in San Francisco, California, Reddit was founded in 2005 by Aaron Swartz, Alexis Ohanian, and Steve Huffman, as per Crunchbase data. According to his LinkedIn profile, Steve Huffman serves as the CEO, and during this role he also co-founded Hipmunk, an airfare search engine website. According to Reddit’s LinkedIn page, the company has just under 2,700 employees and is hiring for 219 positions worldwide as of November 2022.
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